Lex Torres Joins Polaris as Head of Marketing
Polaris Partner Group is excited to welcome Lex Torres as our new Head of Marketing and leader of the Marketing & Creative pillar, where he will be driving brand strategy, go-to-market alignment, and creative excellence across our client portfolio. He will also serve as Polaris’ internal CMO, guiding our brand evolution & revitalized website experience.
Lex brings over a decade of integrated consulting, brand marketing, and B2B SaaS experience; most notably in the cybersecurity and fraud prevention space. His track record includes leading brand marketing at category-defining companies like BioCatch, Outseer, and Sift, as well as serving as a senior consultant and Digital Domain Lead at Capco in New York City.
At Polaris, Lex will partner with investors, executives, and promising startups to define market presence, sharpen narratives, and build standout brands that scale with confidence.
“I’m thrilled to join Polaris leadership at such a pivotal time. We’re creating a culture where expertise matches ambition, and that enthusiasm translates to real client impact. This is an incredible opportunity to build a brand I believe in, I’m inspired by this bespoke consultancy that permeates trust and collaboration.”
Please join us in welcoming Lex to the team. His blend of strategic thinking, creative leadership, and deep domain knowledge is a powerful addition to our mission.
